With the current economic uncertainty, small businesses must be creative when looking for ways to increase sales and strengthen their business. One way to do this is by making website updates that will improve customer experience and engagement. Below are some tips from the Lewisville-Clemmons Chamber of Commerce on how you can update your website to boost business during a recession.
Navigation should be intuitive and easy so customers can quickly find what they’re looking for without getting lost or frustrated. Make sure to review your site’s navigation often, checking for any broken links or out-of-date content. Additionally, make sure the language used on your website reflects the industry terminology used in your field—this helps customers more easily understand what you offer and how it benefits them.
Getting feedback from customers provides valuable insights into how your website is being used and what improvements could be made. Ask customers for feedback via surveys or direct questions, then act on those suggestions where possible. This encourages customer loyalty, as it shows that you value their opinion and want the best experience possible when using your site.
Videos are an effective way to engage with customers, as they tell stories about your brand and product/service offerings in a visually stimulating way. Videos can help build trust between customers as well as provide helpful information such as tutorials or product demonstrations. Make sure any videos are relevant and engaging—this will keep customers coming back to your site time and time again.
Search engine optimization (SEO) helps ensure that search engines can easily index and crawl through all of the pages of your website so that potential customers can find it more easily in search results pages. Utilizing SEO best practices such as optimizing meta tags, using relevant keywords throughout content, and improving page load speed can help improve the visibility of your website in SERPs, which increases traffic to your site–-and ultimately sales too. Utilize SEO tactics to help bring customers--both new and established--to you.
It's always important to stay ahead of the competition by researching their websites regularly to see what changes they have made recently. By doing this, you'll get an idea of what works for them—and more importantly what doesn't work for them—so you can make better decisions about how to update your own website accordingly. This not only keeps you ahead of the competition but also helps guide future decisions regarding layout, design elements, and content updates on your site.
Page speed is another important factor when developing sites, as users don't want slow-loading websites that might cause them frustration. Make sure images are optimized with smaller file sizes; use caching techniques; eliminate unnecessary plugins; compress files; and reduce redirects. These steps not only help improve page speed but also save money in hosting costs over time too.
PDFs are an effective way of providing legal protection for both buyers and sellers involved in online transactions, meaning both parties are held accountable if things go wrong. Additionally, PDF documents also provide businesses with more control over how documents are presented online. Making PDF documents available also allows customers to fill out and sign forms; by using a PDF filler tool, they'll have peace of mind that their info is secure.
Making meaningful updates on websites during uncertain economic times goes beyond aesthetics; these changes can lead directly to increased revenue streams too. By making changes such as using PDF tools, adding engaging video content, and asking for customer feedback, you can build important connections with your audience and keep them coming back. When the economy is tough, those connections are essential.
Have a question about the resources offered at the Lewisville-Clemmons Chamber of Commerce? Reach out today.
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